The 2012 NCLR ALMA Awards took place on September 16 at the Pasadena Civic Auditorium and were broadcast on ABC on September 21. The 2012 ALMA Awards take place to honor the accomplishments made by Hispanics in film, television, and music. The show was co-hosted by Eva Longoria and George Lopez. Many celebrities attended the event, such as Christina Aguilera, Daniel Boneta, Naya Rivera, America Ferrera, Cheech Marin, and many more. Musical performers included Pitbull, Demi Lavato, and Gloria Estefan. In addition to the many celebrities that attended the event, there were also olympic athletes that attended such as Ryan Lochte, Conor Dwyer, Danell Leyva, Leonel Manzano, and Marlen Esparza.
A few winners at the show included:
- Christina Aguliera won a Special Achievement Award for being "The Voice of a Generation" and she also won an award for Favorite TV Reality, Variety, or Comedy Personality or Act, "The Voice"(NBC)
- Cheech Marin won an Outstanding Career Achievement Award
- Diego Boneta won Favorite Movie Actor for Rock of Ages
- Zoe Saldana won Favorite Movie Actress in Drama/Adventure, Colombiana
- Tyler Posey won Favorite TV Actor, "Teen Wolf" (MTV)
- Naya Rivera won the award for Favorite TV Actress- Comedy, "Glee" (FOX) and she also won the award for Favorite Female Music Artist
- Rico Rodriguez won the award for Favorite TV Actor- Supporting Role in a Comedy, "Modern Family" (ABC)
- Pitbull won the award for Favorite Male Music Artist
On the topic of Latinos in news media I believe this is a great representation of Latinos who are currently working in the fields of film, television, and music. This award show not only awards Latinos who are currently doing very well in their field ,but it gives a chance for them to be spend time with each other. I had not heard of these award till last year because I do not think they are very well advertised as are other award shows that broadcast on television. It makes me happy to see latinos represented in a good way in the media. I think that the media sometimes stereotypes Latinos as being lazy, being uneducated, living off the government, being illegal aliens, and drug cartel members, but award shows like this show that we are so much more than that. We are hard working, talented, and educated individuals. It is award shows like this that make me proud to be Hispanic.
Link to Article:
http://www.huffingtonpost.com/2012/09/21/alma-awards-2012-winners-_n_1905245.html
To learn more about the NCLR ALMA Awards you can visit this website:
http://www.almaawards.com/